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	dqm__maindesc0 = "Annual Report 2007"
	dqm__url0 = "default.htm"
	dqm__subdesc0_0 = "Table of Contents"
	dqm__url0_0 = "jcpenney-ar2007_0002.htm"

	dqm__maindesc1 = "Message to Our Stockholders"
	dqm__url1 = "jcpenney-ar2007_0004.htm"

	dqm__maindesc2 = "Easy, Exciting & Engaging"
	dqm__url2 = "jcpenney-ar2007_0006.htm"
	dqm__subdesc2_0 = "Easy to Shop"
	dqm__url2_0 = "jcpenney-ar2007_0006.htm"
	dqm__subdesc2_1 = "Easy to Find from Coast to Coast"
	dqm__url2_1 = "jcpenney-ar2007_0008.htm"
	dqm__subdesc2_2 = "Exciting Concepts"
	dqm__url2_2 = "jcpenney-ar2007_0010.htm"
	dqm__subdesc2_3 = "Exciting Power Brands"
	dqm__url2_3 = "jcpenney-ar2007_0012.htm"
	dqm__subdesc2_4 = "Exciting Reasons to Choose JCPenney"
	dqm__url2_4 = "jcpenney-ar2007_0014.htm"
	dqm__subdesc2_5 = "Engaging Our Customers"
	dqm__url2_5 = "jcpenney-ar2007_0016.htm"

	dqm__maindesc3 = "Connecting with Our Communities"
	dqm__url3 = "jcpenney-ar2007_0018.htm"

	dqm__maindesc4 = "Corporate & Stockholder Information"
	dqm__url4 = "jcpenney-ar2007_0020.htm"
	dqm__subdesc4_0 = "Board of Directors"
	dqm__url4_0 = "jcpenney-ar2007_0020.htm"
	dqm__subdesc4_1 = "Executive Board"
	dqm__url4_1 = "jcpenney-ar2007_0020.htm"
	dqm__subdesc4_2 = "2007 Financial Highlights"
	dqm__url4_2 = "jcpenney-ar2007_0021.htm"
	dqm__subdesc4_3 = "Stockholder Information"
	dqm__url4_3 = "jcpenney-ar2007_0022.htm"
	dqm__subdesc4_4 = "WINNING TOGETHER Principles"
	dqm__url4_4 = "jcpenney-ar2007_0024.htm"

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